Xiaomi India has announced the appointment of Sandeep Singh Arora as its new Chief Business Officer, marking a strategic move to enhance its leadership team amidst recent organisational changes. Arora, a seasoned marketing professional with a track record at companies like Samsung, PepsiCo, and Unilever, will focus on accelerating revenue growth, building strategic partnerships, and expanding Xiaomi's market presence across India.

A Veteran marketer joins the team 

With extensive experience in driving business and marketing strategies, Arora brings valuable expertise from his previous roles. At Samsung, he led online business initiatives and marketing communications, showcasing his ability to navigate dynamic market landscapes effectively.
Arora’s appointment aligns with Xiaomi's growth ambitions, particularly in strengthening offline retail channels and expanding its footprint in the premium market segment—two areas where the brand sees tremendous potential.

Shared vision for accessibility and innovation 

Expressing his excitement, Arora highlighted his alignment with Xiaomi’s vision of making cutting-edge technology accessible to the masses. "Xiaomi’s commitment to innovation and its vibrant culture resonates deeply with me. I look forward to delivering exceptional products for aspirational Indians," he remarked in a statement.

Strengthening the team 

This appointment follows the induction of Sudhin Mathur as Chief Operating Officer earlier in 2024, reflecting Xiaomi’s focus on building a robust, all-Indian leadership team. Together, these appointments underline the company’s commitment to deepening its understanding of the Indian market and catering to its diverse audience.

Charting new growth trajectories 

Under Arora’s leadership, Xiaomi India aims to explore new business opportunities and solidify its position as a leading player in the tech market. The brand seeks to enhance its appeal among premium customers while continuing to innovate for a broad spectrum of consumers. By combining Arora’s strategic insights with Xiaomi’s vision, the company is poised for sustained growth in one of its most crucial markets globally.