Bharti Airtel, one of India’s top telecommunications providers, has announced a strategic partnership with ZEE5, the country’s leading OTT platform. As part of this collaboration, Airtel is enhancing its WiFi plans by bundling ZEE5’s rich content offerings. Customers subscribed to Airtel WiFi plans priced at Rs. 699 or higher will now enjoy complimentary access to ZEE5’s extensive catalogue of digital entertainment.

Vast content library at no additional cost

This partnership opens the doors for Airtel WiFi users to explore ZEE5’s exclusive digital content library. Subscribers can indulge in a wide variety of original shows, blockbuster movies, and popular web series across multiple languages. All of this comes as part of their existing Airtel WiFi plans, without any extra charges.

A rich selection of popular titles

With this collaboration, Airtel customers can stream an impressive lineup of ZEE5’s chart-topping titles. From critically acclaimed films like Sam Bahadur and RRR to gripping web series such as Gyaarah Gyaarah, The Chronicles of Amaragiri, and Sirf Ek Bandaa Kaafi Hai, viewers will have access to over 1.5 lakh hours of premium content. The extensive library also includes regional hits like Manorathangal, Vikkatakavi, and Aindham Vedham, catering to diverse audience preferences.

Amit Tripathi, Chief Marketing Officer & EVP Customer Experience - Bharti Airtel, said, “Partnerships are at the core of Airtel’s DNA, and we are delighted to partner with ZEE5 in our endeavour to build a world-class digital content ecosystem. ZEE5’s rich library adds a lot of depth to our content portfolio, enhancing the overall experience for our users. We remain committed to building our content portfolio with a single agenda of delighting our customers with the very best”.

Manish Kalra, Chief Business Officer, of ZEE5, stated, “At ZEE5, it has been our endeavour to democratize access to high-quality entertainment by making our diverse content library available to a larger audience. The collaboration with Airtel strengthens our commitment to offering viewers a seamless entertainment experience across genres, languages, and formats. With the integration of ZEE5 for Airtel Broadband users, we aim to cater to a wide audience base, ensuring engaging, personalized storytelling for every user.”

This partnership further enhances Airtel's impressive WiFi + TV offering, which boasts over 350 HD channels and grants customers access to Airtel Xstream Play—a comprehensive platform that aggregates content from 23 popular OTT services, including SonyLiv, ErosNow, SunNxt, AHA, and many more.

With the addition of ZEE5 to the existing offerings like Amazon Prime, Netflix, and Hotstar, Airtel WiFi customers now have an unrivalled wealth of entertainment options at their fingertips, cementing Airtel's position as a frontrunner in providing a holistic and enriching digital lifestyle experience to its subscribers.