The global craze for K-dramas has reached new heights, with Netflix reporting record-breaking engagement in its annual viewership report. Korean dramas now account for an impressive 80 percent of global viewership, solidifying the Korean wave's unstoppable momentum.

According to The Korean Times, Netflix’s International Showcase highlighted upcoming content from Asia, Europe, and Latin America. This marked the first time the platform hosted an event focused on non-English content, underlining its growing importance to Netflix’s global appeal.
Netflix recently hosted its International Showcase, emphasizing upcoming content from Asia, Europe, and Latin America. This event, highlighted by The Korean Times, marked the platform's inaugural focus on non-English content, underscoring the increasing significance of diverse global content to Netflix’s worldwide audience.

Korean productions took center stage at the showcase, with Netflix's Chief Content Officer, Bela Najaria, highlighting Culinary Class Wars as a major success. She noted that the show first gained traction in Korea before trending online and drawing audiences from Southeast Asia, the United States, and France.

Kim Min-Young, Netflix's Vice President of Content for the Asia-Pacific region, emphasized the remarkable rise of Korean content on the platform. She noted that when she joined Netflix in 2016, Korean series and films were relatively rare. Today, however, over 80 percent of Netflix subscribers globally have engaged with Korean content.

Netflix, Inc., founded in 1997 by American entrepreneurs Reed Hastings and Marc Randolph, is a leading media company headquartered in Los Gatos, California. Renowned for its innovative streaming platform, Netflix allows users to watch a wide selection of movies and television shows on demand. The company has also gained acclaim for producing original content, including films, series, and documentaries, many of which have earned prestigious awards and nominations.