Ormax Media's latest report, "Streaming Originals in India - The 2024 Story," stated that Prime Video and Netflix have emerged as the most-watched platforms for Hindi-language shows in the country. Meanwhile, Disney+ Hotstar has taken the lead in regional content, particularly in Tamil and Telugu languages. The report provides an in-depth look at India’s streaming industry, focusing on original content across Hindi, Tamil, Telugu, and international languages. By analysing factors such as viewership, marketing buzz, and the overall strength of content, Ormax Media paints a clear picture of the evolving trends in India’s OTT market.

The Big Players and Their Impact

Netflix, Prime Video, and Disney+ Hotstar have solidified their dominance in India’s streaming sector. Together, these platforms account for nearly 70 million subscribers, highlighting their widespread appeal. The report emphasises the rising importance of regional content and franchise-based programming in shaping audience preferences.

Regional Content: The Game-Changer

One key finding from the report is the growing influence of regional content in Tamil and Telugu, with Disney+ Hotstar emerging as a clear leader in these genres. This signals a significant shift in audience demand, as platforms increasingly invest in creating diverse and localized content to cater to India's multilingual population.

Evolving Trends in India’s OTT Space

The report underscores a major trend: regional storytelling and franchise-based formats are gaining traction. Platforms are focusing on creating content that resonates with specific cultural and linguistic audiences, paving the way for a more inclusive streaming landscape.