The Ministry of Electronics and Information Technology (MeitY), Government of India, is planning to launch the Digital Brand Identity Manual (DBIM) to create a consistent and unified look for all government websites and platforms in India. This initiative aims to standardise visual and written elements, improving how users experience these sites. By outlining key features like logos, colour schemes, fonts, images, brand tone, and messaging, DBIM will help make government services more recognisable and easier for citizens to use.

Gov.In Initiative: Harmonising Government's Digital Presence

As part of the Gov.In: Harmonisation of Government of India's Digital Footprint initiative, DBIM seeks to streamline and standardise the digital identity of government ministries, departments, and agencies. The effort aligns with Prime Minister Narendra Modi’s vision of leveraging technology to improve governance, ensuring greater accessibility and efficiency in service delivery. A uniform digital identity will not only enhance credibility but also reinforce public trust in government-hosted information.

Ministry of Electronics and Information Technology (MeitY) to Launch Digital Brand Identity Manual (DBIM) Tomorrow Aiming to Achieve Uniform Look & Feel in Government Websites

Manual Defines citizen-friendly User Experience by Harmonizing Visual & Voice Identities for an…

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Enhancing Citizen Engagement Through a Unified Digital Brand

The primary objective of DBIM is to establish a consistent and unified digital brand for the Government of India. Standardisation of visual elements, including colour schemes, typography, and iconography, will create a seamless and recognisable digital experience for citizens. This uniformity is expected to strengthen the integrity of government data and improve accessibility across various platforms, including websites, mobile applications, and social media channels. By adopting a cohesive approach, government departments can present a strong, trustworthy, and globally recognised brand identity.

Official Launch and First CIO Conference 2025

To commemorate this milestone, the launch event for the Digital Brand Identity Manual (DBIM) and the First Chief Information Officer (CIO) Conference 2025 will take place on February 18, 2025, at Taj Palace, New Delhi. The event will be attended by key stakeholders, including representatives from MeitY, NIC, MyGov, and other government ministries. Jitin Prasada, Minister of State for Electronics and Information Technology and Commerce & Industry, will officially unveil the DBIM, introducing a framework that ensures consistency in digital branding across government platforms.

Key Components of the Initiative

The initiative encompasses essential components aimed at establishing an efficient digital ecosystem for government platforms:

Digital Brand Identity Manual (DBIM): A guide outlining the standards for visual and functional uniformity across government websites.

DBIM Toolkit: A set of resources designed to facilitate the smooth adoption of DBIM.

GOV.IN CMS Platform: A standardised Content Management System (CMS) tailored for DBIM-compliant websites and applications.

Central Content Publishing System: A streamlined mechanism enabling centralised content updates across multiple platforms.

Social Media Integration: A unified approach to digital outreach, ensuring consistency across government social media channels.

Event Highlights 

The launch event will also serve as a platform for discussions on the roadmap for implementing DBIM across government websites. 

Key highlights of the event include:

The official release of the Digital Brand Identity Manual (DBIM)

Launch of the DBIM-compliant MeitY website

In-depth discussions on the components of digital harmonisation

Capacity-building sessions for Chief Information Officers (CIOs) to facilitate the smooth adoption of the new guidelines

A Collaborative Effort for Digital Governance

This initiative is spearheaded by MeitY in collaboration with the Digital Governance Division and the National Informatics Centre (NIC). By implementing a structured and unified digital presence, the Government of India aims to enhance transparency, accessibility, and efficiency in citizen services. With the introduction of DBIM, government entities can deliver a more engaging, user-friendly, and seamless digital experience—ushering in a new era of digital governance in India.