Bengaluru, widely regarded as the startup capital of India, continues to cement its position as a hub for innovation, particularly in the fintech space. The city's growing prominence was highlighted during the session titled "Bangalore: Leading Innovation in Fintech & Beyond" at the Bengaluru Tech Summit 2024, where fintech co-founders discussed why Bengaluru remains the ideal city for launching new startups, thanks to its innovation-friendly environment and early adopters.

Shashank Kumar, Managing Director and Co-Founder of Razorpay emphasized the importance of early adopters who are open to experimenting with new products and providing valuable feedback. “When you launch a startup, you need early adopters who believe in you, try out your products, and offer constructive feedback,” Kumar stated.
Kumar also highlighted Bengaluru’s unparalleled technical talent pool, explaining how companies that may start elsewhere often establish their engineering operations in the city. “You have to nurture ecosystems. As founders, we can contribute by encouraging and investing in frontier technology companies. By keeping Bengaluru attractive for startups, we drive innovation,” he added.

Leaders from fintech giants Groww and PhonePe echoed these sentiments, praising Bengaluru’s innovation-friendly atmosphere and its culture of embracing technology. Rahul Chari, Co-Founder and CTO of PhonePe described Bengaluru as the "app city of the country," highlighting the local consumer readiness to adopt and experiment with new technologies. Chari underscored the importance of such an environment for consumer app trials and innovation, positioning Bangalore as the ultimate tech hub in India. The discussions showcased Bengaluru's dual role in fostering cutting-edge urban innovation and supporting rural entrepreneurship, solidifying its reputation as India’s powerhouse of growth and creativity.