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SavingsWalaScooter campaign: Breaking barriers to electric vehicle adoption
Ola Electric is driving India’s transition to EVs with affordable, innovative solutions for every household.

By Indrani Priyadarshini

on December 20, 2024

The #SavingsWalaScooter campaign embodies Ola Electric’s mission to make electric vehicles (EVs) accessible to every household in India. By leveraging its direct-to-consumer (D2C) model, Ola is eliminating adoption barriers and paving the way for a decisive shift from internal combustion engine (ICE) vehicles to sustainable electric alternatives. This initiative not only addresses India’s rising fuel costs but also reduces the overall cost of ownership compared to traditional ICE vehicles.

Innovative solutions for every need 

Ola Electric’s rapidly expanding network is built on an innovative product lineup, including the newly launched Gig and S1 Z scooter ranges. These scooters are designed to deliver durability, reliability, and flexibility, catering to both personal and commercial use cases. With introductory prices starting at just ₹39,999, Ola’s offerings ensure that EV ownership becomes more attainable than ever before.

Tailored for every market 

Recognising the diverse needs of Indian consumers, Ola Electric has tailored its EV solutions for rural, semi-urban, and urban markets. The S1 portfolio and the upcoming Roadster series further expand Ola’s product range, catering to a wide spectrum of customers. These models not only enhance convenience but also reinforce Ola’s leadership in India’s EV market.

Affordable mobility for a sustainable future 

Ola Electric’s commitment to affordability and accessibility underscores its goal of transitioning India away from ICE vehicles. By offering cost-effective and innovative EV solutions, the company is driving the nation toward a more sustainable future while making EV ownership a reality for millions.