LG Electronics (LG) plans to unveil an innovative solution that extends the convenience of its AI-powered smart home systems into mobility spaces at CES 2025- the global tech event in Las Vegas. The centrepiece of this revelation, the “Lifestyle Solution for Mobility” concept vehicle, introduces the LG Mobility Experience (MX) platform. This cutting-edge platform seamlessly integrates LG’s smart life solutions into the vehicle, creating new lifestyle possibilities by bridging the gap between home and travel environments.
Expanding the concept of home
The MX platform redefines the idea of home solutions by transforming vehicles into versatile, multipurpose spaces. Using a modular package system, the platform combines LG’s advanced appliance hardware and AI technologies to adapt the vehicle cabin to various needs. This adaptable space can serve as an extension of the home, a private media lounge, or even a creative studio, showcasing a novel approach LG terms “Space-as-an-Experience.”
Aligning with automotive trends
As the auto industry evolves, the MX platform reflects the shift from viewing vehicles merely as modes of transport to seeing them as personalised lifestyle spaces. LG’s innovative system merges advanced products, AI-driven solutions, and convenient services, creating a tailored experience that maximises user comfort and convenience.
Dual-cabin design for maximum flexibility
The MX platform introduces a dual-cabin concept, comprising a front driver’s cabin and a customisable rear space. This rear cabin can be configured to serve various purposes, such as a creative studio, business lounge, or hobby area. The modular design allows users to equip the cabin with diverse appliances, enabling personalisation to suit individual needs. LG plans to offer this platform through a subscription service, making it more accessible to a wide range of consumers.
Enhanced connectivity with ThinQ ON
Powered by LG’s AI Home solution, ThinQ ON, the MX platform allows users to personalise their in-vehicle environment and access convenient lifestyle services. Features like daily schedule management and information briefings enhance the user experience, while integration with external services – such as food delivery, laundry, and hotel reservations – further enriches its offerings. This visionary platform from LG bridges the smart home and mobility, redefining how consumers experience both travel and home life.