Airtel has released its spam report, 2.5 months after the launch of its AI-powered spam blocking mechanism. It has claimed that its system has successfully blocked a staggering 8 billion spam calls, and 0.8 billion SMSes along with identifying around 1 million spammers every day. It has been proven particularly beneficial in alerting customers regarding the identity of unknown callers to prevent any unforeseen situations. 

According to the report published by Airtel, it has alerted around 252 Million unique customers of suspicious calls and has reported around a 12 percent decline in the number of customers responding to them. This indicates a positive shift in the telecom ecosystem, enabling the customers to have the last laugh while being equipped with a good deal of info regarding the identity of the caller. 

Which region received the highest number of Spam Calls? 

Customers in Delhi have received the highest Spam Calls followed by Andhra Pradesh and Western Uttar Pradesh. Interestingly, Delhi is also the location that has made most of the Spam Calls followed by Mumbai and Karnataka. 

Spam activity 

As per the data recorded by Airtel’s AI-powered spam blocking mechanism, the hourly distribution of the spam activity is the most interesting part. Spam calls start at 9 am and increase throughout the day, reaching their peak between noon and 3 pm, when the highest volume of calls is observed. Devices priced between 15,000 and 20,000 rupees receive about 22 percent of all spam calls.

Additionally, 6 percent of all calls on Airtel’s network have been identified as spam calls, while 2 percent of all the SMSes have been reported as so. 

Also Read: Vodafone-Idea Ropes in AI-Powered Solution to Flag Spam SMSs

Airtel- first network to set this milestone 

By analyzing multiple parameters, the AI-driven system detects spam calls in real time with impressive accuracy. This initiative makes Airtel the first service provider in India to offer a comprehensive solution to the spam problem, setting new standards for privacy and customer convenience.

A groundbreaking initiative 

Airtel’s AI-powered spam-blocking mechanism has proven to be a game-changer in the fight against spam calls. Airtel's pioneering initiative has not only provided its customers with enhanced privacy but also set a new benchmark for the telecom industry in terms of security, privacy, and user convenience. As the first network in India to achieve this milestone, Airtel continues to lead the way in leveraging advanced AI technology to create a safer and more secure communication environment for its vast customer base.

Even the Telecom Regulatory Authority of India (TRAI) has been taking a slew of measures to ensure a safe and secure telecom ecosystem free of spam. To know more about the efforts read the article pinned below: 

Also Read: Telcos Urge Extension on Traceability Guidelines as Telemarketers Lack Technical Compliance

TRAI has further extended the compliance deadline for traceability guidelines to December 11.